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How Myth Busting can help your Business

November 3, 2016

Ed Balls can‚ dance, Simon Cowell only wears Black and Bake off is just about cakes – misconceptions or facts and does it matter?

Well when it comes to misconceptions about your products or service, your prospects perception can matter‚ a lot. Unchallenged, misconceptions can be a barrier to business growth and inhibit customer adoption, especially when it comes to bringing new products to market.

To help put this into context here‚ some examples of misconceptions we’ve come across in our experience as Designer and supplier of Rockwheel cutting attachments together with ideas for overcoming misconceptions – whatever your product or service.

Some misconceptions.

1. They are a Specialist Tool

Rockwheels can be used in a wide range of situations and diverse applications including scaling, tunnelling and demolition and even underwater. Our cutting heads are used across a broad range of industries including construction, nuclear, rail and utilities.

2. Are they Difficult to Use?

We find operators quickly get to grips with how to get the most out of the tool within a very short time. Our experienced fitters can help with set up to ensure they meet performance expectations.

3. A Rockwheel isn’t as effective as a Traditional Hammer

We estimate at least 15% of projects can be done more effectively with a cutting head when compared to alternative tools such as a bucket or hammer. Rockwheels are most effective at cutting rock with an MPa of around 10-110 MPa and with its low vibration can be used in areas that may be unsuitable for hammers, i.e inner city areas

Ways to Overcome the misconceptions

1. Understand what they are.

You may assume you know what people think about your products but do you proactively seek feedback? Negative feedback can be difficult to hear but ultimately gives you the opportunity to correct any misunderstandings

2. Be an expert on your product.

Demonstrating an in depth knowledge is a powerful tool in being able to effectively respond to mistaken beliefs. Communicating the facts will help your prospects gain confidence and trust in you and your proposition.

3. Give prospects a commitment free opportunity to try your product or service

Demonstrations enable prospects to see the benefits for themselves and evaluate their perceptions against the facts. This widely used tactic can be a critical step in the evaluation and decision making process for potential customers.